Pricing creative projects. Tough job. There are usually so many nuances and variables within the scope of a project that it is extremely difficult to standardize the price tag. Add to that the huge talent gap between superstars and hacks, and their respective asking amounts. And add to that the huge knowledge gap that clients have when requesting and evaluating creative work. And and add to that all of the twists and turns – foreseen or not – a project will almost certainly take. It all makes for a very blurred picture of how much a creative project is worth (and what is asked for) and how much a client will (and should) pay for it. … This is demonstrated in technicolour in an informal survey recently done by How design magazine. It takes a graphic design project for a new board game and its packaging, noting that there will probably be a couple rounds of revisions, and polls freelancers, small shops and large firms to hypothetically quote on it. The range was $1000 up to $500,000 – wow! Bottomfeeders and vultures alike.