Eclectic Curiosity

Posted on May 12th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

I guess the European Union had commissioned a brainstorming session/panel/committee and one of the suggestions in the report was a change to the EU flag, as put forward by noted Dutch architect Rem Koolhaus. It is basically a barcode with all of the colours of European Union members’ flags. I don’t know. The first time I saw it I didn’t like it. Thought it was a bit tacky and rather unpractical should other countries join the union. And it made me wonder if architects can actually tackle graphic design (afterall, many architects would question graphic artists’ ability to design buildings). But then I read some follow-up comments from others on the design, and I liked those even less. “Ugly”, “Waste of money”, “Lacks artistry”, etc. After learning that this flag was only a suggestion from within the context of a brainstorming session, I warmed up to it. It is provacative, and in this sense perhaps an architect was the best person to develop it. Brainstorming is simply exploration. If all it does is reinforce the strength of the existing blue/stars flag (which it did), then the exercise will have been useful.

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