Eclectic Curiosity

Posted on June 7th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

Cross-promotion has been a fairly common thing when it comes to product marketing. Think Intel with PCs or McDonald’s with Coke. However, it has taken a while for advertisers to take advantage of synergies with other brands. Slowly it’s happening though and quite effectively in some cases. One example is a recent Chevrolet Impala TV commercial featuring the Maytag repairmen. Maytag bestowed reliability on the Impala and the Impala furthered the repairmen’s diversions from boredom at work. Excellent idea (it is currently Automotive News’ 3rd highest ranked auto ad).

A summary of the spot can be found here but unfortunately the clip itself is not available because of “intellectual property rights”. Restricted viewing of an ad?! And just when you think an automaker might be thinking…

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