Eclectic Curiosity


Posted on August 20th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

I noticed that Adam Morgan has a new website for his book Eating the Big Fish, which was published in 1998 and is, in my opinion, still one of the best books on branding out there. The book is about challenger brands and how they can compete against larger, more established brand leaders. The site provides a good summary of the book’s key points as well as putting forward some new thoughts on the topic.





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