Still on the music kick… from L.A. New Times: Sunshine Day: Do today’s artist-run tours signal a brighter tomorrow?
…a sure sign of good things to come can be found in the sudden prevalence of artist-helmed concert tours, festivals such as All Tomorrow’s Parties, Moby’s Area:One and Area:Two, and Unlimited Sunshine, the inspired brainchild of Sacramento band Cake. Like Lollapalooza, these tours have been dreamt up by artists rather than professional promoters and created with the intention of presenting a variety of genres under one (very broad) roof.
Last year’s Area:One boasted such anomalies as British techno-pop granddaddies New Order playing alongside the likes of Outkast. This year, at Area:Two, audiences will find the unlikely pairing of Busta Rhymes and David Bowie. For Unlimited Sunshine, Cake has fearlessly matched the old-school hip-hop of De La Soul with sounds as disparate as the psychedelic pop of the Flaming Lips, the indie rock of Modest Mouse and the techno-rock of Mexico’s Kinky.
Yet somehow it all seems to make good sense. The success of these shows is ensured in part because of the growing sophistication of audiences (most of whom have much broader tastes than the industry assumes) and partly because easily defined musical genres just no longer exist.