A NY Times article about A Little Brush, Reborn. Braun has redesigned their popular Indicator toothbrush, a model that has been sold 1.25 billion times since it was released in 1991. This article also includes an interview with Till Winkler, the industrial designer behind the redesign.
Say goodbye to a product that is so familiar you probably don’t know it’s a classic. Say farewell to a design that has remained on the market longer than any other product of its type. While you’re at it, bid adieu to an era that rewarded austere design on the drugstore shelf. The original Oral B Indicator toothbrush, one of the last great mass-market product designs, is being retired in favor of a younger, more curvaceous model.