Eclectic Curiosity

Posted on September 17th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

The New York Times has an interesting article, Product Placements Go Interactive in Video Games, about the continued blurring of advertising with entertainment. Already a staple in many sports video games, product placements from such companies as Intel and McDonald’s will be making their way into general interest games like The Sims. The difference with The Sims placements (among other games), however, is that the characters actually interact with the sponsored objects, even actively seeking them out for nourishment or game points.

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