Eclectic Curiosity


Posted on November 14th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

The most brilliant decisions tend to come from the gut. While that observation is not new, it is now backed by a growing body of research from economics, neurology, cognitive psychology, and other fields. What the science suggests is that intuition — or instinct, or hunch, or “learning without awareness,” or whatever you want to call it — is a real form of knowledge. It may be nonrational, ineffable, and not always easy to get in touch with, but it can process more information on a more sophisticated level than most of us ever dreamed. Psychologists now say that far from being the opposite of effective decision-making, intuition is inseparable from it. Without it we couldn’t decide anything at all.

How to Think With Your Gut, a Business 2.0 article about intuition and decisive hunches. (via Pure Content)





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