Design concerns products, services and systems conceived with tools, organizations and logic introduced by industrialization – not just when produced by serial processes. The adjective “industrial” put to design must be related to the term industry or in its meaning of sector of production or in its ancient meaning of “industrious activity”.
Thus, design is an activity involving a wide spectrum of professions in which products, services, graphics, interiors and architecture all take part. Together, these activities should further enhance – in a choral way with other related professions – the value of life. Therefore, the term designer refers to an individual who practices an intellectual profession, and not simply a trade or a service for enterprises.
This is, in part, a definition of industrial design which I found through Australian designer Paolo de Jesus’s website. The site expands on the definition with a couple of gentle Radiohead-scored Flash movies about design and society – the esoteric Life in a Glass House and the oddly philosophical Jasper (really, does this chair exist?).