Eclectic Curiosity

Posted on December 14th, 2002, by Steve Hardy in Archives, Uncategorized. No Comments

I’m in the middle of reading Eric Schlosser’s best-selling book Fast Food Nation: The Dark Side of the All-American Meal and there is an intriguing chapter about flavour that has piqued my interest. It’s common knowledge that much of our food is enhanced with chemical or man-mixed “natural flavor” elements to enhance certain flavours, but the process by which this is achieved and the magnitude and secrecy of the industry that engineers these tastes is considerably less known. Schlosser does a great job of presenting this subject and, as with other issues raised in FFN, he does it with exceptional objectivity. Here is an Atlantic Monthly article that he wrote in 2001 (and is included almost verbatim in the book) – Why McDonald’s Fries Taste So Good.

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