The Coolest Small Company in America – it is an interesting headline that acknowledges the crucial importance of, and delicate balance to, growing big by staying small. This Inc. article, which chronicles the re-culturization of Ann Arbor-based food company Zingerman’s, shows how establishing local ownership and management fosters the passion and drive necessary for a stagnant company to blossom again.
“The key was having partners who were real owners,” says Weinzweig. “We wanted the passion. We wanted people who had visions of their own. Otherwise, whatever we did would be mediocre, and the whole idea was to elevate the quality of each element of the company.”