Eclectic Curiosity

Posted on April 29th, 2003, by Steve Hardy in Archives, Uncategorized. No Comments

For many marketers, color has become a key to brand identity. Adweek reports on the psychology and trend-surfing that surrounds colour in marketing.

Before the late 1990s, color was usually assigned a minor role in advertising—it was far less important than images, words, shapes and music. Some say the shift began in 1997, when Ogilvy & Mather put a blue letterbox around its IBM commercials. It gave the spots a fresh and cinematic look, says Ogilvy’s Chris Wall, senior partner and executive creative director, and tied the work to the brand’s heritage, summed up in its nickname, Big Blue. It was also a simple way for IBM to mark its territory in the commercial blur.

Leave a Reply

Latest Posts

Interviews, perspectives, miscellany, and archival posts.

Addressing Unemployment with Social Innovation

Below you can see two shocking statistics about (un)employment, as well as youth.

The world needs to create more than 500 million...


Welcome to the new Creative Generalist.

This is the CG’s third and largest redesign – a full overhaul – since starting up back in spring...