Eclectic Curiosity

Posted on April 10th, 2003, by Steve Hardy in Archives, Uncategorized. No Comments

@issue interviews the Dean of the Kellogg School of Management about the importance of design:

How does a company create brand distinction with products becoming more alike?

More companies are using design to differentiate their products and services. By design, I don’t mean just the aesthetics of the product, but the total customer experience. On the product side, it’s creating a userfriendly experience with consideration to human factors, ergonomics, and so on. On the service side, it is the complete process – designing a system where the customer feels welcomed, is able to interact with you, and wants to return or recommend it to others.

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