In Search of Serendipity: Bridging the Gap That Separates Technologies and New Markets
Why is serendipity such a rare commodity? “The fundamental problem is that technologists know nothing about markets, and markets know nothing about the technologies,” says MacMillan. “It is like a black hole. It is very hard to see behind your experience space.” …
Although an unprecedented amount of information about technology is now available online, Ranieri notes that “everything is set up to look for exactly what you are looking for” rather than to assist in the process of finding crossover, innovative applications. In addition, information “is stored in silos” that are hard for non-specialists to penetrate. Until now, there has been no way to search for attributes like “lighter, faster or quicker” with technology categories, he says.
(via Pure Content)