“It’s not just questioning the content of the show, it’s questioning where Cirque is going,” Heward says, her comments punctuated by brassy, manic swing music that is in itself a departure from the cinematic, new-agey strains of yore. “We had a real comfort zone going and we want to continue. But we want to do something else, too. We feel our creative process allows us to do different kind of shows.”
World-famous Cirque du Soleil is launching a new non-touring production at the New York-New York Hotel and Casino in Vegas called Zumanity. It’s a significant departure from their dreamlike style to one that more closely resembles cabaret – except just as “circus” was redefined by Cirque so too is sex on the Strip.
Why? As their FAQ eloquently explains: Cirque du Soleil is a creative company. We explore creativity in all aspects of life. All of our eight current productions have taken a creative approach to life and the human body. With ZUMANITY, our creative team is exploring another side of Cirque du Soleil, one which is still very closely related to emotions and humanity. We believe that sensuality, sexuality and closeness are very much part of our daily life. Our objective is quite simple: to invoke, provoke and evoke through creativity the human emotions tied in to sensuality and sexuality.