Eclectic Curiosity

Posted on August 18th, 2003, by Steve Hardy in Archives, Uncategorized. No Comments

If ideas really can be considered the same thing as variables then this article at may be on to something. It takes a cursory look at multivariable testing (MVT) and how corporate executives – mostly the financially focused – are using the proprietary statistical methodology to ease their project woes about time, cost and frustration (with human thinking?). The system measures the interrelationship of up to 40 variables to determine the impact – positive, negative or none – each will have on the project’s overall business outcome. Such companies as Staples, Toys “R” Us, Progressive Insurance, BASF, DuPont, Exxon, Lowe’s, Verizon, and Saks have lined up to try the tool and many are calling it a success.

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