Eclectic Curiosity

Posted on November 27th, 2003, by Steve Hardy in Archives, Uncategorized. No Comments

If awareness about AIDS still being prevalent and deadly is a growing problem then advertising campaigns like this one by the Quebec government do a pretty arresting job at changing that. Very provocative and impossible to skip past. Created by Marketel in Montreal this three-page series presents a clever and controversial combination of sex and cemetary (yes, that’s right, produced by a government agency). This is a new spin on a campaign that first ran about a year ago, with similarly strong imagery (razor blades with silhouettes in the middle of a heterosexual couple / gay couple / needle).

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