Eclectic Curiosity


Posted on January 21st, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

Oooh, here’s a sizzling rant against the excesses of marketing media placements.

Oh hell. It’s not really a big deal. It’s just another dumb ad in a vast teeming unrelenting sea of dumb ads. Right? Of course it is.

But is there no threshold? This is the question. Is there no point when we all collectively recoil at the savage parade of schlock and awe, and we all raise our hands to the sky and scream our collective agony just before slumping down on the couch for 19 minutes of beer commercials interspersed with 11 minutes of “Frasier?”

You’d think we’d have reached saturation. You’d think that there simply cannot be a single person existing in modern American popular culture today who has not been so inundated, so completely drenched and hammered and pulverized since birth by the never-ending jackhammer of brands and logos and slogans, that therefore there is simply no way they would be open to any “new” attempt to sucker punch their last unsuspecting synapse.

You are, apparently, wrong. There are more ways. There are always more ways.

(via Adland)





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