Eclectic Curiosity


Posted on January 13th, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

The Corporate Design Foundation put together a 25-point list of random factoids collected on the net that have to do with consumer market research. Some mildly interesting nuggets:

2. At supermarkets, 66% of all buying decisions are made after the consumer enters the store.

6. A 26% increase in single-person households in America is projected between 1995 and 2010, compared to overall household growth of 18%.

15. Two-thirds of women shoppers feel distracted when men accompany them to the grocery store.

17. Teens, aged 12 to 17, influence on average $58 per week in grocery purchases – totaling over $50 billion per year.

25. 6 in 10 U.S. shoppers find it very difficult to change to a less expensive store brand once they find a national brand they like.





Leave a Reply



Latest Posts

Interviews, perspectives, miscellany, and archival posts.

Addressing Unemployment with Social Innovation

Below you can see two shocking statistics about (un)employment, as well as youth.

The world needs to create more than 500 million...

Facelift

Welcome to the new Creative Generalist.

This is the CG’s third and largest redesign – a full overhaul – since starting up back in spring...