Eclectic Curiosity


Posted on January 4th, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

EnRoute laments the death of Cool in its latest cover story.

Neophilia and non-conformity, not to put too fine a point on it, is the early 21st-century mainstream, a fact of abiding interest to University of Toronto philosophy professor Joseph Heath. He argues (in person and in his upcoming book There Is No Alternative: Style, Rebellion and the Myth of Counterculture) that we (the so-called mainstream) consume rebellion and individualism, just as in the 1950s, we consumed products that made us appear wealthy.

“Cool has merely replaced conspicuous consumption as the status hierarchy of contemporary urban society,” he tells me. “The desire for distinction now drives consumerism.”





Leave a Reply



Latest Posts

Interviews, perspectives, miscellany, and archival posts.

Addressing Unemployment with Social Innovation

Below you can see two shocking statistics about (un)employment, as well as youth.

The world needs to create more than 500 million...

Facelift

Welcome to the new Creative Generalist.

This is the CG’s third and largest redesign – a full overhaul – since starting up back in spring...