A collision between art, commercial culture, and madness. “In the spring of 1999, the Family Learning Channel commissioned animator Don Hertzfeldt to produce promotional segments for their network. The cartoons were completed in five weeks. The Family Learning Channel rejected all of them upon review, and they were never aired…”. The result was “Rejected“, an Academy Award nominated short animated film featuring the discarded commercials and chronicling the downfall of the animator and his simple stick-figured characters. The ending is hilarious pencil sketch armageddon, which you can see on the DVD or online here.
Production began on March 3, 1999 and was completed and sent to the lab in June 2000. Although not quite our longest running production, “Rejected” (2000) remains one of our most over-budget and monstrously behind-schedule projects.
This was due to several factors, the first of which arising from the film’s constant creative evolution throughout production – the finished film bears little resemblance to the original concept, and was continuously changing on its own terms, making the process much more experimental and difficult than usual. The film’s big finale sequence wasn’t conceived until midway through production, while individual scenes were redesigned and significantly altered up to the very last day of sound mixing.