Although, sadly, it points to the latest McDonald’s “I’m Lovin’ It” advertising campaign as an example of creative excellence, this article in China Daily about the Chinese creative industry is an interesting read. It offers a glimpse at some of the creative challenges present in this emerging commercial superpower.
China’s wildly diverse consumer landscape is the result of economic imbalance. It is a big headache for advertising firms who must work out how to vie for and hold the attention of a vast scope of consumers with starkly varying standards of living long enough to communicate new brand ideas.
(via Cup of Java)