Legendary adman David Ogilvy once said “Do not compete with your agency in the creative area. Why keep a dog and bark yourself?” Yet, too many advertising clients don’t heed this advice. Every day, marketing people force their agencies to execute lame, watered-down advertising that everyone, including the target audience, despises.
Could you be one of those kinds of clients? Visit IamJack.com for some lessons on how best to treat your favorite ad creative team.