Eclectic Curiosity

Posted on April 5th, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

The very thoughtful weblog sheds some light on that very busy International Herald Tribune logo (and other design matters as they apply to newspaper journalism). From Richar Kluger’s book The Paper: The Life and Death of The New York Herald Tribune:

A strange device appeared as the centerpiece of the logotype at the top of the first page of the New York Tribune on April 10, 1866, the twenty-fifth anniversary of the paper’s founding, and remained there ever after – a banner unique among the newspapers of the world. It is there still atop the International Herald Tribune. Staff members over the years came to call the odd little drawing “the dingbat,” which Webster’s defines as meaning, among other choices, “thing, object, or contrivance.” A contrivance it surely was: in the middle of the crudely drawn tableau is a clock reading twelve minutes past six – no one knows why (conceivably it was the moment of Horace Greely’s birth); to the left, Father Time sits in brooding contemplation of antiquity, represented by the ruin of a Greek temple, a man and his ox plowing, a caravan of six camels passing before two pyramids, and an hourglass; to the right, a sort of Americanized Joan of Arc, arms outstretched beneath a backwards-billowing Old Glory, welcomes modernity in the form of a chugging railroad train, factories with smoking chimneys, an updated plow, and an industrial cogwheel (over which the incautious heroine is about to trip); atop the clock, ready to take off into the boundless American future, is an eagle – all for no extra cost. It was a baroque snapshot of time arrested, an allegorical hieroglyph of the newspaper’s function to render history on the run.

(via i love everything)

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