Seth Godin’s ideas always seem to ride a fine edge between being profound and shallow. His latest project, ChangeThis, most definitely seems to fall on the side of the former. It has good intentions and is, as Godin is no doubt adept at, perfectly timed in its relevancy. The mission of ChangeThis is to encourage the creation of intelligent, balanced and sharable manifestos; to spread important ideas and change minds. Striking back against irrational, partisan and hateful discourse Godin and his crew of volunteers and headlining contributors (including Malcolm Gladwell, Tom Peters and Guy Kawasaki) are trying to take his Permission Marketing, IdeaVirus and Purple Cow theories to the next level.