Eclectic Curiosity

Posted on July 19th, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

Radio’s future in iPod’s hands:

New research suggests the iPod – rather than the Internet, 3G or media fragmentation – will have the greatest impact on the future of radio. The research, undertaken by The Knowledge Agency, found interest in the iPod among 18-30 year-olds to be “phenomenal”.

“Two consumer trends have contributed to the popularity of MP3 players and the growth of music downloading, and both present the radio industry with a knock-on effect. The first is the shift towards personalization. The second is a growing demand from younger consumers to have greater control over their media. As a result, 18 to 30 year-old radio listeners now want content that is more personalised and more directly relevant to their own tastes and needs.”

(via RAIN)

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