Eclectic Curiosity

Posted on July 10th, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

Drawing on the Starbucks approach to marketing by taking a basic item, repackaging it, surrounding it by an experience and dramatically upping the price, Cereality seems to be trying the same thing for something so everyday as breakfast cereal (presently only at Arizona State University). Judging from the website, this cool new concept appears to be well considered. Their offering includes basic cereal but also such things as toppings, make-your-own-blend, milk variety, cereal bars and snacks and pyjama-clad servers.

(via Adland)

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