Expanding on the notion of Six Degrees of Kevin Bacon on page 48 of his book The Tipping Point, Malcolm Gladwell touches on one of the main reasons why Connectors are so well positioned to influence trends and social epidemics.
This is what Connectors are like. They are the Rod Steigers of everyday life. They are people whom all of us can reach in only a few steps because, for one reason or another, they manage to occupy many different worlds and subcultures and niches. In Steiger’s case, of course, his high connectedness is a function of his versatility as an actor and, in all likelihood, some degree of good luck. But in the case of Connectors, their ability to span many different worlds is a function of something intrinsic to their personality, some combination of curiosity, self-confidence, sociability, and energy.