Eclectic Curiosity

Posted on September 21st, 2004, by Steve Hardy in Archives, Uncategorized. No Comments

A photographic tribute to unexpected survival. Frank H. Jump’s Fading Ad Gallery.

Fading Ad Campaign is a photographic project documenting vintage mural ads on building brickfaces in New York City spanning nearly a century. It has become a metaphor for survival for me since, like myself, many of these ads have long outlived their expected life span. Although this project doesn’t deal directly with HIV/AIDS, it is no accident I’ve chosen to document such a transitory and evanescent subject. Of the hundreds of ads I’ve photographed, many have already been covered up, vandalized, or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby. …

These images provide a visual archaeology which reminds us of a by-gone era in advertising and illustrate past styles and social trends in New York City, and by extension much of America. The project also addresses current advertising strategies, historical contexts for the rise of commerce, and socio-economic trends. These graphic landmarks must be publicized in an effort to foster interest toward their preservation.

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