Fast Company takesa look at the special work environment at W.L. Gore & Associates. The Fabric of Creativity.
Gore’s knack for innovation doesn’t come from throwing money or bodies at a challenge, or from building a great ivory tower of an R&D lab. It springs from a culture where people feel free to pursue ideas on their own, communicate with one another, and collaborate out of self-motivation rather than a sense of duty. Gore enshrines the idea of “natural leadership.” Leaders aren’t designated from on high. People become leaders by actually leading, and if you want to be a leader there, you have to recruit followers. Since there’s no chain of command, no one has to follow. In a sense, you become a talent magnet: You attract other talented people who want to work with you. You draw them with your passion for what you’re working on and the credibility that you’ve built over time.