Daniel Pink, author of Free Agent Nation, has been working on a new book call Whole New Mind that says the future belongs to the right-brained folk out there. The artists, inventors, caregivers and designers. Speaking at a HOW Design Conference recently, Pink declared that designers will play a huge role in the emerging economy; that passionate creatives, unorthodox thinkers and unbridled innovators are poised for world domination. Their six senses: Design, Story, Symphony, Empathy, Play and Meaning.
What is Symphony? That’s the ability to see the big picture, to make new relationships, to think metaphorically, to put things together, to make the whole greater than the sum of the parts. This is something that computers can’t do very well and that foreigners, since they’re responsible only for a tiny piece of the pie, can’t do very well, either. But it’s something that designers do every day. Sidney Harman, cofounder of Harman Kardon, has a great line about this. He says he doesn’t like to hire MBAs. Instead, he wants poets as managers. He says poets are our original systems thinkers—and that it’s from their ranks that we’ll draw tomorrow’s business leaders.