Eclectic Curiosity

Salon Makeover


Posted on March 5th, 2005, by Steve Hardy in Archives, Uncategorized. No Comments

Hairstyles changes but salons and barbers generally don’t. They’re just typically not hotbeds for organizational innovation, says Eric Tegler in a Baltimore SmartCEO article profiling one of the unlikliest of places for intersectional ideas. In Makover he takes a look at an ex-Marine, Andrew Zupko, who fell into the salon world and transformed the business’s image from small, sleepy and unprofessional to big, exciting and enterprising. The article notes that Zupko drew inspiration from all over – including superstores (cross-promo shopping), casinos (experiences), and other established businesses (real management and employee benefits) to improve his Robert Andrew Salons and Spas.

As the years passed, expansion taught him equally that value-added services would bring more people through the door. Casinos may have provided inspiration for the look of Robert Andrew but they also suggested a psychology. Walk into a casino in Vegas or Atlantic City and you’re practically overwhelmed by the stimulus. There’s so much do and you can see it all. Every different game, each different restaurant offers the customer another reason to stay. The longer they stay, the more money they spend. So it is at Robert Andrew. “Every location I’ve designed or redesigned has kept in mind the idea that you can always see what’s happening in one area from another,” Zupko explains. “It’s not like you’re in separate rooms. You’re always aware that we offer so many different services.”





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