Eclectic Curiosity

Virtual Relay for Life

Posted on June 29th, 2005, by Steve Hardy in Archives, Uncategorized. No Comments

Finally, in contrast to the sad case of MGM v. Grokster, here’s a nice example of a large organization adapting to new digital times. The American Cancer Society is harnessing the vast reach and relevance of online communities for a good cause. It’s introducing its traditional Relay for Life fundraising event to the Second Life virtual community in what is apparently the first such non-grassroots initiative.

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