IDEO Eyes Open
Dubbed a “field guide for the curious,” the IDEO Eyes Open series of projects – city guides, urban tours, and an online collection of stories – focuses on the significance of spaces in our lives. Their aim is to draw inspiration from culture and communities and the experiences they create, while chronicling emergent ideas by tying them to concrete experience. All to connect inspiration with insight. A very smart outside-in approach and endeavour for the revered innovation consultancy.