Eclectic Curiosity

What’s Next in Marketing + Advertising

Posted on April 1st, 2008, by Steve Hardy in Archives, Miscellany. No Comments

The slides below are from a presentation, What’s Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed — in light of shifts in product design, the huge influence of social media, the movement to content as currency, and the increased value placed on engagement and utility — in a fairly short period of time. Pass it around. … Paul is a Senior Strategic Planner at Minneapolis-based brand agency space150 and the “What’s Next?” theme is from a monthly lunch they hold to exchange ideas and thoughts, to inspire insight.

(via Only Dead Fish)

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