Eclectic Curiosity

What’s Next in Marketing + Advertising


Posted on April 1st, 2008, by Steve Hardy in Archives, Miscellany. No Comments

The slides below are from a presentation, What’s Next in Marketing + Advertising, delivered last week by Paul Isakson. An absolutely brilliant synopsis of just how profoundly marketing has changed — in light of shifts in product design, the huge influence of social media, the movement to content as currency, and the increased value placed on engagement and utility — in a fairly short period of time. Pass it around. … Paul is a Senior Strategic Planner at Minneapolis-based brand agency space150 and the “What’s Next?” theme is from a monthly lunch they hold to exchange ideas and thoughts, to inspire insight.

(via Only Dead Fish)





Leave a Reply



Latest Posts

Interviews, perspectives, miscellany, and archival posts.

Addressing Unemployment with Social Innovation

Below you can see two shocking statistics about (un)employment, as well as youth.

The world needs to create more than 500 million...

Facelift

Welcome to the new Creative Generalist.

This is the CG’s third and largest redesign – a full overhaul – since starting up back in spring...