Eclectic Curiosity

Drew McLennan


Why Don’t You Get It

Posted on October 29th, by Steve Hardy in Archives, Miscellany. No Comments

Back in March I posted about my forthcoming involvement in The Age of Conversation 2, a book about the shift towards new business and marketing techniques for evolving dialogue about brands, experience, and community.

Well, it just released today. Ta-da!


This book has 237 contributors and I am one of them, writing about this creative generalism thing of course. The book is now available in both hard and soft cover from Lulu. All proceeds go to Variety, the international children’s charity.… more


The Age of Conversation 2

Posted on March 31st, by Steve Hardy in Archives, Miscellany, Updates. No Comments

Last year Gavin Heaton and Drew McLennan released a new and interesting book, The Age of Conversation. It was an experimental project featuring 100 voices — mostly marketing types from all pockets of the biz and blogosphere, including Roger von Oech, Gareth Kay, David Armano, and Andy Nulman — writing on the importance of debate and discussion. All proceeds go to charity. It’s received lots of net buzz and is enjoying Amazon bestseller status.

Here’s its promotional description:

If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight.more





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