As a longtime night owl – perhaps stubbornly so – I find this headline rather vindicating: Bright ideas come to us at night, not in office hours.
The article claims that, “research now suggests that if you want to be the wisest, you really need to stay up – well, until 10.04pm at least. This is supposedly the best time for a eureka moment, according to research.”
Good stuff. Now, if only the article’s author would actually cite what research study says this I will sleep better at night.
Adrian Chernoff is the Chief Creative Officer of Ideation Genesis, an innovation company based in Boulder, Colorado. He creates and develops a wide array of novel consumer goods – everything from story-telling products to technology products.
Chernoff has been inventing things since the age of six. Even at that tender age, he would carry a pad and pencil to jot down his thoughts and sketch them out. Maybe it’s not surprising, then, by his thirty-fifth birthday he received his 50th U.S. patent on top of 12 international ones. His innovations run the gamut from highly technical to deceptively simple. At General Motors he was awarded the title of Master Inventor and the Chairman’s Honor Award for leading GM’s pioneering efforts in developing the AUTOnomy, Hy-Wire, CARousel, and Sequel technology vehicles.… more