The word “publicacy” was coined by Scott Cleland, author of the insightful web policy The Precursor Blog, as a needed antonym to “privacy”. In the age of Web 2.0 social networks, mobile phone GPS, cload computing, and a growing variety of “wisdom of crowds” data analysis, the “publicacy ethos” – that “if technology innovation can make information public, it should be public and that there should be no permission or payment required to access, use or remix this new ‘public’ information” – becomes an increasingly important subject for discussion and debate. As this NY Times article explains, you’re leaving a digital trail and tracking that trail is valuable learning – both commercially and societally.… more
If you haven’t done so yet, set aside 80 minutes and watch the preview that Google delivered last week of its forthcoming Wave communication platform. You’ll be hearing a lot about it soon, I’m sure. Wave may very well replace email and will certainly play some key role in consolidating the oodles of social media services competing for our attention.
Impressive in its scope and ambition, obviously, but also a very good sign that Google has created Wave to be open source and “federation” friendly.… more
Recently I re-read Geoffrey Moore’s classic “Crossing the Chasm”, a great technology marketing book that came out in the 90s. It’s about marketing and selling disruptive technology products to mainstream customers. Although some of the case studies naturally date the book, it remains just as instructive now in 2009 as it did over a decade ago.
There are a few key sections worth highlighting (excerpts below): identifying the chasm, moving from early market to mainstream, niche segmenting, and creating a whole product. Food for thought…
What is the Chasm?…
“We have enough high-tech marketing history now to see where our model has gone wrong and how to fix it.… more
A belated happy new year to my faithful readers.
I’ve not posted for a while because I’ve been especially busy – first in a lazy laid-back way during the holidays and then, last week, as a presenting exhibitor at the gigantic Consumer Electronics Show in Las Vegas.
It was my first CES and although most vets found it to be quieter than in past years (due to the economy, of course) it’s still really really big and busy. I spent much of the sleepless week presenting, speaking, interviewing, and running around schlepping but I did have a little bit of time to wander around and see what the world of gadget makers are up to.… more
Something I’ve been working on over the past several months: the launch of Rovio, a WiFi-enabled robotic webcam from WowWee. You can drive this little omni-directional 3-wheeled guy using an intuitive interface in your web browser. Give it a try. Through mid-December you can book a fun 5-minute test drive around a specially constructed loft. Meet Rovio test drive.
Several nuggets of insight and good advice for Creative Generalists in this article – The Never-Ending Debate of Specialist v. Generalist – about computer technology, catch-all Craigslist job postings, and that “the more you know, the more you find out you don’t know.”… more